"Email Marketing"

Keeping in touch with prospects for any business has many benefits.  By keeping your message out there in front of these prospects on a regular basis, your business name is kept in front of them, reminding them of who and what you are. 

It can take a prospect an average of seven to thirteen times of seeing a message before they respond.  This can be the true measure of this type of marketing. 

There are many companies today that offer email marketing solutions.  Some you can purchase on a monthly basis and others you can by software for a onetime fee.

Auto responders are very popular for websites and business's these days.  These allow companies to send out email marketing messages to individuals in a series, such as a free report.  Once a prospect signs up for the free report they can then be on your regular mailing list allowing emails about your company to be sent monthly.

Having a list with many people on it can have many benefits for any company.  Not only are you able to keep in touch with people and deliver company news but you can also send out email marketing promotional material as it happens.

The most important thing about this type of marketing is delivering viable news and information.  People have become immune to straight advertising and demand good information for which they signed up for. 

Any company should always try to win the trust of their prospects and customers by delivering good content for which any reader can benefit from.  Mailing plain advertisement messages over and over can lead to prospects removing themselves from the list.

You should also always try and comply with spam laws where applicable.  New legislation is being passed all the time in order to stop spam.  It is imperative to any business to require double opt-in requests from prospects.  This way if someone mistakenly complains, you will have the information to back up such claims and not damage your business and reputation.

Email marketing, when used properly can be a great tool to enhance any business communication.

Resources for this article:

Auto responders:

http://www.getresponse.com/

http://www.aweber.com/